Birthday fun

Since today is my son's 4th birthday I will share a what we do to make birthdays special at our house. He is woken with a special rendition of "Happy Birthday". Each year we take my son out for lunch on his birthday to his favorite spot (he is four so that usually ends up being McDonald's. For dinner he picks out the meal with reason and the location for that meal (the beach, home, floor, in front of the tv, etc). We end the day with whatever family activity he chooses (movie, tag, big fort, etc). What do you do on your child's special day?